This week, I wanted to look at Jones Knowles Ritchie, an international design studio that specializes in branding, and which sparked an interest in the field for me.
Jones Knowles Ritchie is a creative company that was founded in 1990 by Joe Jones, Andrew Knowles, and Ian Ritchie in London. The agency went international in 2012, and now has locations in New York, Singapore, and Shanghai.
JKR’s specialty is branding, and they are thorough. I’ve included my three favorite case studies on their site, and why they caught my attention…
The animations and vibrant colors.
![](https://kimberlyvela.com/blog/wp-content/uploads/2022/12/mnm1-1024x594.png)
![](https://kimberlyvela.com/blog/wp-content/uploads/2022/12/mnm2-1024x609.png)
The mock-ups and type specimen.
![](https://kimberlyvela.com/blog/wp-content/uploads/2022/12/dnkn1-1024x707.png)
![](https://kimberlyvela.com/blog/wp-content/uploads/2022/12/dnkn2-1024x612.png)
![](https://kimberlyvela.com/blog/wp-content/uploads/2022/12/dnkn3-1024x612.png)
The attention to details and mock-ups
![](https://kimberlyvela.com/blog/wp-content/uploads/2022/12/bk1-1024x723.png)
![](https://kimberlyvela.com/blog/wp-content/uploads/2022/12/bk2-1024x611.png)
For more information about Jones Knowles Ritchie, you can follow the links below.
Instagram: @jkrglobal
Website: jkrglobal.com
LinkedIn: Jones Knowles Ritchie