{"id":77,"date":"2022-10-11T00:00:00","date_gmt":"2022-10-11T05:00:00","guid":{"rendered":"https:\/\/kimberlyvela.com\/blog\/?p=77"},"modified":"2022-12-16T06:53:45","modified_gmt":"2022-12-16T12:53:45","slug":"inspiration-jones-knowles-ritchie","status":"publish","type":"post","link":"https:\/\/kimberlyvela.com\/blog\/2022\/10\/11\/inspiration-jones-knowles-ritchie\/","title":{"rendered":"Inspiration: Jones Knowles Ritchie"},"content":{"rendered":"\n<p>This week, I wanted to look at Jones Knowles Ritchie, an international design studio that specializes in branding, and which sparked an interest in the field for me.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jones Knowles Ritchie is a creative company that was founded in 1990 by Joe Jones, Andrew Knowles, and Ian Ritchie in London. The agency went international in 2012, and now has locations in New York, Singapore, and Shanghai.<\/p>\n\n\n\n<p>JKR&#8217;s specialty is branding, and they are <em>thorough<\/em>. I&#8217;ve included my three favorite case studies on their site, and why they caught my attention&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/jkrglobal.com\/case-studies\/mms\/\" target=\"_blank\">M&amp;M&#8217;s<\/a>:<\/p>\n\n\n\n<p>The animations and vibrant colors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm1-1024x594.png\" alt=\"\" class=\"wp-image-169\" srcset=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm1-1024x594.png 1024w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm1-300x174.png 300w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm1-768x445.png 768w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm1-1536x891.png 1536w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm1-2048x1188.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm2-1024x609.png\" alt=\"\" class=\"wp-image-170\" srcset=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm2-1024x609.png 1024w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm2-300x178.png 300w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm2-768x456.png 768w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm2-1536x913.png 1536w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/mnm2-2048x1217.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/jkrglobal.com\/case-studies\/dunkin\/\" target=\"_blank\">Dunkin&#8217;<\/a>:<\/p>\n\n\n\n<p>The mock-ups and type specimen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn1-1024x707.png\" alt=\"\" class=\"wp-image-171\" srcset=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn1-1024x707.png 1024w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn1-300x207.png 300w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn1-768x530.png 768w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn1-1536x1061.png 1536w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn1-2048x1414.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn2-1024x612.png\" alt=\"\" class=\"wp-image-172\" srcset=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn2-1024x612.png 1024w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn2-300x179.png 300w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn2-768x459.png 768w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn2-1536x918.png 1536w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn2-2048x1224.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn3-1024x612.png\" alt=\"\" class=\"wp-image-173\" srcset=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn3-1024x612.png 1024w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn3-300x179.png 300w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn3-768x459.png 768w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn3-1536x918.png 1536w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/dnkn3-2048x1224.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/jkrglobal.com\/case-studies\/burger-king\/\" target=\"_blank\">Burger King<\/a>:<\/p>\n\n\n\n<p>The attention to details and mock-ups<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk1-1024x723.png\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk1-1024x723.png 1024w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk1-300x212.png 300w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk1-768x542.png 768w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk1-1536x1085.png 1536w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk1-2048x1447.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk2-1024x611.png\" alt=\"\" class=\"wp-image-175\" srcset=\"https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk2-1024x611.png 1024w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk2-300x179.png 300w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk2-768x458.png 768w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk2-1536x916.png 1536w, https:\/\/kimberlyvela.com\/blog\/wp-content\/uploads\/2022\/12\/bk2-2048x1221.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For more information about Jones Knowles Ritchie, you can follow the links below.<\/p>\n\n\n\n<p>Instagram: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/jkrglobal\/\" data-type=\"URL\" data-id=\"https:\/\/www.instagram.com\/jkrglobal\/\" target=\"_blank\">@jkrglobal<\/a><\/p>\n\n\n\n<p>Website: <a rel=\"noreferrer noopener\" href=\"https:\/\/jkrglobal.com\/\" data-type=\"URL\" data-id=\"https:\/\/jkrglobal.com\/\" target=\"_blank\">jkrglobal.com<\/a><\/p>\n\n\n\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/company\/jkr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jones Knowles Ritchie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, I wanted to look at JKR Global, a design studio that sparked a huge interest in branding for me&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[33,61,59,36,35,34,60],"class_list":["post-77","post","type-post","status-publish","format-standard","hentry","category-inspiration","tag-branding","tag-burger-king","tag-graphic-design","tag-inspiration","tag-jkr","tag-jones-knowles-ritchie","tag-mms"],"_links":{"self":[{"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":6,"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":176,"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/posts\/77\/revisions\/176"}],"wp:attachment":[{"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kimberlyvela.com\/blog\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}